High-end finishing machinery offers more added value

The finishing machine is designed to work mainly with high-end luxury brands, many of which are switching to digital print due to its personalisation, short run capability and high quality print. CS Labels have seen an increased demand from health and beauty, drinks such as wine and gin, and gifts sectors to name a few as the digital market continues to accelerate at an industry changing pace.

Talking about the embellishments concept in relation to the market, MD Simon Smith said: “We have proven time and time again that adding value to digital labels through creativity and innovation can be the key element that has a direct effect on sales of that brand. Our existing capabilities continue to serve us well, from traditional hot foil stamping, to Color-Logic metallic special effect substrates, all the way through to using layered digital inks to offer an innovative way of embossing; we’ve always been able to think outside of the box when it comes to staying competitive at the luxury end of the market. The addition of this machine was a result of increased demand. We particularly like the way the hot foil capability is extremely accurate and that it can also work with a clear material; the end finish is simply stunning.”