Manufacturer of critical cleaning, coating and lubrication products, MicroCare, has further enhanced its technology leadership status with the deployment of a new web-based ‘Resources’ feature on the MicroCare web site. This enhancement has been extended into each of the company’s dedicated web sites including electronics, fibre optics, medical devices and precision cleaning. The Resources pane adds a new dimension to the sites.
The new segment features videos, white papers and case studies which, taken together, provide a detailed overview of the advantages of the MicroCare products, the manner in which they work and the benefits they deliver. While the sites already included formal product information, these papers, newsletters and powerpoint packages help customers digest the technical data in broader, less formal manner. Importantly, the site automatically re-sizes images and reformats pages to fit the viewing device: desktop, tablet or smart phone.
Created with the user experience firmly in mind, a new 'Frequently Asked Questions' (FAQ) section in the Resources segment probably is the highlight of the site for most visitors. These informal, brief discussions over nuanced, thoughtful, and plain-English answers to the many different questions posed to MicroCare technical experts. This feature will continually be updated, which makes for an even more engaging user experience.
The enhanced web site has more than 3,700 pages of vapour degreasing, chemistry and solvent information. Sections are presented in five languages and the Safety Data Sheets are downloadable in eleven languages. But despite this depth, the average page size is just about 1MB and the average page loads in just 1.7s.
This is the second update in 2017 to MicroCare’s online presence, with the company having recently launched a new micro-site to help companies migrate away from toxicity issues associated with the cleaning fluid, normal propyl bromide (nPB).
Pictured: The Resources pane, as seen on an iPhone.